Who We Are

San Francisco Bay is more than just the geographic feature that defines our landscape. It is an integral reason why people love living the Bay Area.

The visionary leadership of bay.org are forward thinking people who live in close proximity to the bay, and who are committed to the health of the Bay and the lifestyle it supports. Big picture visionaries, diverse thinkers, active learners and mission-driven doers, they are excited to be living in a place in time when they can affect change in this precious habitat.

Individually, our innovative executive leadership, dedicated directors, influential advisors and committed Board members are passionate about protecting this precious natural resource where they make their homes. Collectively, they are champions of change for the Bay.

Our Fearless Leaders

George Jacob M.Tech., MMS., D.Lt., CCF, FRCGS

Chief Executive Officer

Trained at the Smithsonian, educated at the Birla Institute of Technology & Science, University of Toronto, Getty Leadership Institute at Claremont Graduate University and Yale School of Management, he is known internationally for spearheading stellar interpretive planning and design-build assignments and is one of the leading museum thinkers of our times. A Canadian Commonwealth Scholar, his $480 million + design-build portfolio of over 50 museums, nature and science center assignments can be seen in countries around the world. Founding Director of 4 museums in his career spanning three decades, he is credited with developing the first Masters Studio on Museum Design at the Faculty of Architecture at the University of Manitoba, the first Executive Program on Cultural Leadership and Diplomacy at the University of Texas and the fastest museum design-build project delivered. His 150+ opinion columns and editorials on interpretive planning, museum design, civic reach, sustainability, public art, exhibit design, master planning and advocacy, have appeared in many newspapers and publications. Author of 7 seminal books on the future of Museum Design and Practice, he currently serves on the Peer Review Council of the American Alliance for Museums, ICOM Canada, CASC, ICOM-ICTOP, among others. He was honored to be the Project Director for the production of the 1812 Star Spangled Banner permanent exhibit- Smithsonian’s most treasured national icon- re-dedicated to the nation by President George W. Bush in 2008. In July 2015, he won the Outstanding Achievement Award from the Canadian Museums Association and Outstanding Project Leadership Award from the Canadian Association of Science Centers, while Alberta Venture named him one of the 50 most influential persons. He is a Fellow of the Royal Canadian Geographic Society.

Laura Canaya, SPHR, SHRM-SCP

Director of Human Resources and Volunteer Services

A native to San Francisco, Laura Canaya is our Director of Human Resources (HR) and Volunteer Services. She is an accomplished HR professional with over 20 years of experience in the public and private sectors. Canaya spent most of her career in public education where she worked with multiple unions and built School District HRIS platforms. She was involved in contract negotiations and sat on the Personnel Commission for Contra Costa County Office of Education.  She joined the bay.org team in June of 2014, where she handles all aspects of HR and Volunteer Services. She is responsible for implementing human resource management strategies that enable bay.org to recruit, train, and retain a high performing and motivated workforce.  Canaya specializes in executive recruitment, talent management, staffing and employee benefits. She is a member of SHRM (Society of Human Resources Management) and volunteers as a Policy Advocate for the local chapter.  She currently serves on the Human Resources Committee for AZA (Association of Zoos and Aquariums). Canaya is SPHR and SHRM-SCP certified. She believes that the primary role of anyone in HR is to provide superior customer service to all the internal stakeholders- the employees.

Jacqueline Murray

Marketing and Communications Director

With over 20 years of experience in marketing and communications, Jacqueline Murray joined the bay.org team in January 2015 to usher the brand development and launch of bay.org as an umbrella brand, as well as direct the organization’s marketing for its six divisions. Her experience in marketing covers the gamut from PR and campaign creation, to brand development and sales. She has worked in a variety of industries both in the private and nonprofit sectors including media, biotech, and digital platforms. Additionally, she has launched campaigns for a wide range of clients including Dow Chemical, KitchenAid, Scharffen Berger Chocolate, Disney, and Bank of America. Murray earned an MBA from St. Mary’s and a BA in Communications from San Francisco State University. Her connection to the bay.org mission is a strong and personal one: growing up in Hawaii, she learned very early the direct link between water and life and the importance of preserving our waterways globally.