Who We Are
San Francisco Bay is more than just the geographic feature that defines our landscape. It is an integral reason why people love living the Bay Area.
The visionary leadership of bay.org are forward thinking people who live in close proximity to the bay, and who are committed to the health of the Bay and the lifestyle it supports. Big picture visionaries, diverse thinkers, active learners and mission-driven doers, they are excited to be living in a place in time when they can affect change in this precious habitat.
Individually, our innovative executive leadership, dedicated directors, influential advisors and committed Board members are passionate about protecting this precious natural resource where they make their homes. Collectively, they are champions of change for the Bay.
Our Fearless Leaders
Chief Financial Officer
In her role as Chief Financial Officer, Bobbi Evans has been instrumental in ensuring the financial health and stability of bay.org. She is a key player in the NGO’s business development, and handles all leasing and banking negotiations. Evans joined the organization in 2006 with over 30 years’ experience in accounting and finance. Leveraging her expertise in major financial software, team leadership skills and business acumen, Evans directs all aspects of the finance department, including cash control, banking relationships, budgeting and accounting procedures. HR, IT and operations also fall under her purview. Her proven track record across a variety of environments includes nonprofit, for profit, partnerships and joint-ventures. Previously, she was a partner in a small corporation in the East Bay, where she served as both secretary and treasurer.
Director of Development
Jenifer Botch is the Director of Development for bay.org. She joined the organization in April 2015. With over 15 years of both corporate and nonprofit philanthropy experience, she is enthusiastic about all aspects of fundraising. jen is deeply engaged in capital campaign planning beginning her career at UC Berkeley on the law school’s campaign and the New Century campaign. She was then recruited to develop and lead the donor stewardship for KQED’s $70M Campaign, the campaign planning for California Academy of Sciences $470M Capital Campaign, and created a new division of Institutional Giving for the San Francisco Parks as the Director of Corporate and Foundation Development for the Parks Trust. Jen has helped many nonprofit organizations develop their Board and staff, and has assisted in creating development offices as a consultant for both local and national non-profits. She currently volunteers with several Bay Area nonprofits, including the American Heart Association. She graduated from UC Berkeley with a degree in English Literature, and continued education in Business Management and Fundraising Leadership.
Laura Canaya, SPHR, SHRM-SCP
Director of Human Resources and Volunteer Services
A native to San Francisco, Laura Canaya is our Director of Human Resources (HR) and Volunteer Services. She is an accomplished HR professional with over 20 years of experience in the public and private sectors. Canaya spent most of her career in public education where she worked with multiple unions and built School District HRIS platforms. She was involved in contract negotiations and sat on the Personnel Commission for Contra Costa County Office of Education. She joined the bay.org team in June of 2014, where she handles all aspects of HR and Volunteer Services. She is responsible for implementing human resource management strategies that enable bay.org to recruit, train, and retain a high performing and motivated workforce. Canaya specializes in executive recruitment, talent management, staffing and employee benefits. She is a member of SHRM (Society of Human Resources Management) and volunteers as a Policy Advocate for the local chapter. She currently serves on the Human Resources Committee for AZA (Association of Zoos and Aquariums). Canaya is SPHR and SHRM-SCP certified. She believes that the primary role of anyone in HR is to provide superior customer service to all the internal stakeholders- the employees.
Director of Education and Conservation
As a leader within the rapidly expanding bay.org organization, Carrie Chen brings 20+ years of experience working with aquatic and informal science education organizations around the country and a passion for connecting all audiences with the wonders of nature. Chen joined Aquarium of the Bay in 2004, and as Director of Education and Conservation, she currently provides leadership for all of bay.org’s interpretive programs, K-12 student and teacher programs, fee-based youth programs, and sustainability initiatives – along with supporting fundraising efforts, staff training, professional development, evaluation, and other related projects. This includes providing leadership for educational staff and programs at Aquarium of the Bay, the Sea Lion Center and the EcoCenter at Heron’s Head Park. She is also very active within the Association of Zoos & Aquariums (AZA), as the former chair Conservation Education Committee, leading the Association’s professional development course for Conservation Education Effective Program Design, and as a current member of the Association’s Annual Conference Program Committee. Prior to joining Aquarium of the Bay, Chen graduated from the University of Colorado-Boulder with a degree in Biology and spent many years “island hopping” and developing her skills and passion in marine science education before relocating the Bay Area in 1999 to pursue her Master’s Degree in Environmental Education from California State University at Hayward.
Marketing and Communications Director
With over 20 years of experience in marketing and communications, Jacqueline Murray joined the bay.org team in January 2015 to usher the brand development and launch of bay.org as an umbrella brand, as well as direct the organization’s marketing for its six divisions. Her experience in marketing covers the gamut from PR and campaign creation, to brand development and sales. She has worked in a variety of industries both in the private and nonprofit sectors including media, biotech, and digital platforms. Additionally, she has launched campaigns for a wide range of clients including Dow Chemical, KitchenAid, Scharffen Berger Chocolate, Disney, and Bank of America. Murray earned an MBA from St. Mary’s and a BA in Communications from San Francisco State University. Her connection to the bay.org mission is a strong and personal one: growing up in Hawaii, she learned very early the direct link between water and life and the importance of preserving our waterways globally.