San Francisco’s largest watershed conservation group, is a 501(c)(3) not-for-profit that speaks not just for the Bay, local coastal waters, Delta, rivers, and wetlands, but for the wildlife and people who call this place the largest estuary on the West Coast their home.

With the mission to protect, restore, and inspire conservation of San Francisco Bay and its watershed from the Sierra to the sea, is changing the relationship that people have with the Bay. By utilizing technology and tapping into the lifestyle of the Bay Area, we are changing the conversation about conservation to make it approachable, achievable, and fun.

Through our six unique divisions, we motivate Bay Area residents, influencers, politicians, businesses, and out of town visitors to become agents of change for a healthy, thriving ecosystem.


CEO Announcement


George Jacob M.Tech., MMS., D.Lt., CCF, FRCGS
Board of Directors, International Council of Museums, Canada ICOM
Board of Directors, Canadian Association of Science Centres CASC
Board of Directors, ICOM-ICTOP

Trained at the Smithsonian, educated at the Birla Institute of Technology & Science, University of Toronto, Getty Leadership Institute at Claremont Graduate University and Yale School of Management, he is known internationally for spearheading stellar interpretive planning and design-build assignments and is one of the leading museum thinkers of our times. A Canadian Commonwealth Scholar, his $480 million + design-build portfolio of over 50 museums, nature and science center assignments can be seen in countries around the world. Founding Director of 4 museums in his career spanning three decades, he is credited with developing the first Masters Studio on Museum Design at the Faculty of Architecture at the University of Manitoba, the first Executive Program on Cultural Leadership and Diplomacy at the University of Texas and the fastest museum design-build project delivered. His 150+ opinion columns and editorials on interpretive planning, museum design, civic reach, sustainability, public art, exhibit design, master planning and advocacy, have appeared in many newspapers and publications. Author of 7 seminal books on the future of Museum Design and Practice, he currently serves on the Peer Review Council of the American Alliance for Museums, ICOM Canada, CASC, ICOM-ICTOP, among others. He was honored to be the Project Director for the production of the 1812 Star Spangled Banner permanent exhibit- Smithsonian’s most treasured national icon- re-dedicated to the nation by President George W. Bush in 2008. In July 2015, he won the Outstanding Achievement Award from the Canadian Museums Association and Outstanding Project Leadership Award from the Canadian Association of Science Centers, while Alberta Venture named him one of the 50 most influential persons. He is a Fellow of the Royal Canadian Geographic Society.


Press Release



Aquarium of the Bay

Located on San Francisco’s iconic waterfront, Aquarium of the Bay provides approximately 600,000 guests a year with unforgettable encounters with over 20,000 local marine animals that inspire both wonder and conservation.

Learn More >

The Bay Institute

The Bay Institute’s scientists and conservationists develop and lead model scientific research, education and advocacy programs that have a major impact on improving the health of the San Francisco Bay watershed.

Learn More >

Sea Lion Center

The Sea Lion Center provides free interpretive presentations by our Naturalists, educating local and out-of-town guests about one of San Francisco’s most popular wildlife species: the California sea lions that grace the piers along the city’s waterfront.

Learn More >

EcoCenter at Heron’s Head Park

This landmark environmental education center is a living classroom dedicated to environmental justice, green buildings, and making better use of the Earth’s resources to foster healthy people, ecosystems, and economies.

Learn More >

Bay Model Alliance

The Bay Model Alliance, a partnership between the Bay Model Visitor Center and Aquarium of the Bay, works to build a comprehensive learning center for the Bay, on the Bay. The Bay Model is a fully accessible waterfront education center administered by the U.S. Army Corps of Engineers. It showcases a working hydraulic model of the San Francisco Bay and Sacramento-San Joaquin River Delta System.

Learn More >


GoPlaces aims to get students out of the classroom to explore nature and learn about science, by leveraging technology to connect teachers with transportation providers, for free or discounted rates.

Learn More >